The now famous Fatburger Restaurant had humble beginnings many years ago in the spotless kitchen of Ms. Lovie Yancey. Her guests enjoyed her hamburgers so much that she was encouraged to share her unique recipe with the world. Ms. Yancey took their advice and opened her first restaurant in Los Angeles, in 1952. She called this restaurant "Fatburger," while her loyal customers called it, "The Last Great Hamburger Stand." Now, over 60 years later, the red and yellow sign still holds the same promise. A promise to serve customers a great hamburger prepared fresh daily at every location. Customers will never find a frozen or prefabricated Fatburger in our restaurants.
When franchisees join the Fatburger family, they receive the support provided by an organization committed to their success. Fatburger franchisees will also benefit from the experience of a professional management team. Fatburger has developed an effective, systematic process to get our franchisees up and running quickly. That includes architecture and design support, operational support, purchasing support, equipment selection support, training and recruitment support, advertising and marketing support, and real estate support.
ARCHITECTURE & DESIGN
Fatburger provides architectural and design assistance to its franchisees. As part of this assistance, we furnish prototypical plans. Fatburger consults with its franchisees as the Fatburger approved architect modifies their plans to fit the specific needs of each location. Fatburger also provides design guidelines, signage specifications and other materials to assist its franchisees.
CONSTRUCTION & EQUIPMENT
Our franchisees, receive guidance in the layout and design of their restaurant. Fatburger outlines the equipment needs for every location (i.e., refrigerators, freezers, fryers, grills, etc.), and provides guidance in the selection of contractors and vendors. Fatburger recommends that franchisees seek competitive bids for any capital items they purchase. Fatburger does not make a profit by selling equipment or food products to its franchisees, every thing is straight pass through from vendors.
Fatburger franchisees receive guidance in purchasing food supplies and paper products for their restaurants.
Proper training is absolutely essential for maintaining a successful operation while maintaining the consistency and integrity of the Fatburger operation and brand. To that end, Fatburger sets rigorous standards for staff development.
Fatburger provides its franchisees with a detailed and comprehensive curriculum outlining how to operate their Fatburger business. Franchisees will receive thorough instructions in:
Safety and Health
Local Store Marketing
Every franchisee receives a set of Fatburger manuals containing the entire training program. These can be kept on hand for reference to direct your daily operations. They provide quick and convenient information -- answering franchisees questions regarding all operating procedures.
Following the development of the new site, Fatburger assists franchisees in planning their grand opening. When franchisees open their doors, the Fatburger corporate operations team will be there to make sure the grand opening is a successful one.
ADVERTISING & MARKETING
No business can be successful without creative advertising and an intelligent marketing plan. To continually attract a diverse customer base, Fatburger advertising must react faster, be more daring, more innovative, and more focused on the specific community in which each location is situated. Fatburger's past experience has shown this is the only proven method to stay ahead of the competition.
Fatburger's flair for creative advertising and marketing sets us apart from other restaurants. The distinctive history, the L.A. roots, the world famous cooked-to-order burger, and the look and sound of the restaurants, all provide great opportunities for innovative marketing.
Each franchisee is assigned a Fatburger Franchise Consultant. They will consult with the franchisee and make recommendations concerning financial analysis, promotions and restaurant operations. This will insure the highest standard of operational procedures thus maximizing sales and profitability.
As a multi-unit chain, Fatburger negotiates preferential prices on behalf of its franchisees. Fatburger provides specifications for approved products and a list of approved vendors. Fatburger's purchasing operation is intended solely to ensure quality assurance and cost-effectiveness. Franchisees are not required to purchase any supplies from Fatburger.
Advantages of Fatburger
Co-Branding - GIVE YOUR FATBURGER WINGS - Learn more here
Fatburger is a sister brand of the Atlanta based, gourmet, fast-casual, and full-service Americana restaurant chain Buffalo's Cafe. Existing and new Fatburger franchisees are taking to the opportunity to develop “CO-BRANDED” Fast Casual restaurants with the Buffalo's Express Fast Casual chicken wing brand and are benefitting from a proven, complimentary business model. Co-branded restaurants operate in the same size footprint as a single fast casual Fatburger restaurant. Co-branded restaurants benefit from serving two complimentary food groups and multiple day parts, helping to increase sales and profitability for franchisees.
New Markets available for Development
Select U.S. and International markets are available for franchise development! Fatburger is seeking both single-unit and multi-unit franchisee candidates to develop restaurants in both new and existing markets.
Area Development Agreements available in select markets to qualified Franchisees
Master Development Agreements available in select markets to qualified Franchisees
Fatburger works to adapt to special venues and unique locations (i.e. Drive-thru, Food Court, In-line, End-cap, Universities, Casinos, and Airports etc.). Full service, fast casual, kiosk, and Co-branded restaurant models are available for development.
- Ideal Demographics for a Fatburger:
|Demographics||1 Mile||2 Mile||3 Mile|
|Household Income Median||60k+||60k+||60k+|
|Per Capita Income||21k+||21k+||21k+|
|H/H Income Average||70k+||70k+||70k+|
|H/H Size (Approx.)||2.2-2.3||2.2-2.8||2.2-2.3|
|Average Age||35-45||35-45||35-45 > 40%|
|Education: College +||50%||50%||50%|
Signaled Entry & Intersection
2-3 Curb cuts to center
Entry from 2 streets, in both directions
Left turn unobstructed
1,500 - 2,000 square feet in high density markets (Other sizes considered based on site-specific factors)
Minimum Seating Capacity 40-50 + patio
Mall Locations - 800 - 1,500 square feet malls in excess of 1,000,000 G.L.A with a minimum of 4 anchor tenants and with average gross sales in excess of $350/sq. ft
AVERAGE DAILY TRAFFIC
5-year minimum with three (3) 5-year options (Fixed Rates Preferred) See Letter of Intent
Going Home Traffic Side
High-Frequency specialty retail such as: Best Buy, Staples, Target, The Home Depot, Lowe’s, etc.
High-Density, White-Collar / Industrial / R&D
Retail / Entertainment Centers / Town Centers
Amusement / Attraction / Museum
University / Hospitals
Metro / Transit Stations
Site and Signage must be highly visible from street and/or traffic generators. Ideally 500’ from 2 directions