Franchising

Gulf News - Dubai’s burger phenomenon

Dubai: How many times have you grabbed a burger over a late night ‘dinner’ driving back home despite making no such plans? Chances are you would say quite often and that’s because in Dubai most ‘patty-in-a-bun’ experiences don’t come at a premium. Nothing illustrates the ‘burger phenomenon’ in Dubai better than the fact that there’s always a burger joint around the bend waiting to flip the perfect juicy meat patty at any hour of the day or night. For many, expats and Emiratis, burgers are even a way of life – a phenomenon that’s now distinct to Dubai and its people, says Dr. Saif Aldhaheri - one of the founding partners of UAE’s newest upscale ‘Emirati’ burger concept, Burger Hood.

New gold

At last count (a flippant one), the emirate was home to at least 15 ‘specialist’ burger chains – some homespun like Burger Hood and some truly international.

Add to that (when it opens its doors to public) Wahlburgers, the burger restaurant chain owned by the family of Hollywood A-lister Mark Wahlberg and you quite get the story why burger is the new gold in Dubai. “We have almost 70 restaurants under contract right now, with various franchisees and deals in different places. We also just made a deal in the Middle East for 20 restaurants,” Wahlberg told US media. If the Max Payne hero knows Dubai’s insatiable appetite for burgers, one of his stops is sure to be here in the emirate.

When McDonald’s, the world’s largest hamburger fast food restaurants chain landed in the UAE for the first time in 1994 - setting up shop at the Al Ghurair Centre in Dubai – it took them at least two more years to open their next two outlets – one at Deira City Centre followed by another on Al Wasl Road.

Over the next two decades though they were quick to open another 125 outlets in the country - 61 in Dubai – that flipped almost 50m million burgers in one particular year. While it may not say everything about the amazing burger story, it does indicate how residents of the emirate have taken to the humble patty in a bun concept.

“Since Fatburger first opened in Dubai in 2008, the response has been tremendous,” Andy Wiederhorn, CEO of Fatburger, yet another all-American international burger chain with significant presence in Dubai, noted recently while announcing his company’s investment plans in Dubai. Fatburger is not alone. In recent years, several reputed burger chains have made a foray into Dubai – from Max (launched November 2012), Europe’s oldest and Sweden’s only food firm with a fully carbon-labelled menu specialising on low-fat burgers to Shake Shack (launched April 2011) that sprouted from a hot dog cart in Madison Square Park in Manhattan, the world’s leading burger chains have all come to town.

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Fast Casual - Sister brands make plans to enter Philippines

Fatburger and its sister brand, Buffalo's Café, have signed a master development agreement with Trimark Holdings Inc., a retail operator throughout the Philippines with a portfolio of more than 40 brands and 300 stores. What originally was a deal to develop pure Fatburger restaurants has now changed with plans to develop 16 co-branded Fatburger and Buffalo's units to the area in addition to freestanding Buffalo's locations, according to a company press release. The two companies struck a deal earlier last year to bring the burger brand to the Philippines.

"The economy in the Philippines has seen significant growth in the past few years and shows a great amount of potential for both of our restaurants," said Andy Wiederhorn, CEO of Fatburger and Buffalo's Cafe. "Due to Trimark Holdings being so familiar with brand expansion in the country, we will be able to better connect with our audience resulting in our menu being well received."

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Fast Casual - Fatburger shakes up fall menu

Fatburger is adding three seasonal selections to the menu — mushroom swiss fatburger, sweet potato fries and pumpkin pie milkshake. Each will be available through Dec. 28, according to a company press release.

"While thinking of ideas for our latest LTOs, we decided to incorporate seasonal favorites like pumpkin and sweet potato," said Fatburger CEO Andy Wiederhorn. "With new selections like our mushroom swiss fatburger, sweet potato fries and pumpkin pie milkshake, we are certain our fall menu will be a hit with our customers."

 

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Fast Casual - Fatburger expanding Pakistani Presence

Fatburger is opening its newest Pakistani restaurant in Lahore. Situated in the middle of the Commercial Market shopping center in Z Block Phase 3 DHA, the fast-casual burger brand’s latest location will be its second in Lahore, according to a company press release.

Since launching in 1952, Fatburger has expanded to over 150 restaurants in 32 countries, and the new Lahore restaurant offers classic menu selections that include custom-built burgers, hand-tossed onion rings and crispy Fat Fries.

"Due to the positive response from guests at each location in Pakistan, we decided it would be ideal to bring another restaurant to the market," said Fatburger CEO Andy Wiederhorn. "We anticipate that our newest Lahore store will successfully build upon an already established fan-base and will introduce our menu to a wider range of customers."

Read the full article from its source here:

http://www.fastcasual.com/news/fatburger-expanding-pakistani-presence/

Franchising.com - FATBURGER OPENS ITS FOURTH LOCATION IN LAHORE

All-American Burger Brand Continues International Expansion

August 24, 2015 // Franchising.com // LOS ANGELES – Fatburger, known for its juicy, made-to-order burgers, announces the grand opening of its newest Pakistani restaurant in Lahore. Situated in the middle of the Commercial Market shopping center in Z Block Phase 3 DHA, the fast-casual burger brand’s latest location will be its second in Lahore.

Since launching in 1952, Fatburger has expanded to over 150 restaurants in 32 countries while remaining dedicated to serving its guests the highest quality burgers with the freshest ingredients. The new Lahore restaurant offers classic menu selections that include custom-built burgers, hand-tossed onion rings and crispy Fat Fries. Guests can finish off their meal with one of Fatburger’s hand scooped milkshakes offered in a variety of flavors such as a classic Chocolate or a little more adventurous Maui Banana.

“Due to the positive response from guests at each location in Pakistan, we decided it would be ideal to bring another restaurant to the market” said Fatburger CEO Andy Wiederhorn. “We anticipate that our newest Lahore store will successfully build upon an already established fan-base and will introduce our menu to a wider range of customers.”

The newest Fatburger is located at Z Block Phase 3 DHA, Building #40, Lahore, Pakistan. For more information on Fatburger, or to find a location near you, please visit www.fatburger.com.

About Fatburger

An all-American, Hollywood favorite, Fatburger is a fast casual restaurant serving big, juicy, tasty burgers, crafted specifically to each customer’s liking. With a legacy more than 62 years old, Fatburger’s extraordinary quality and taste inspire fierce loyalty amongst its fan base, which includes a number of A-list celebrities and athletes. Featuring a contemporary design and ambience, Fatburger offers an unparalleled dining experience, demonstrating the same dedication to serving gourmet, homemade, custom-built burgers as it has since 1952 – The Last Great Hamburger Stand™.

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http://www.franchising.com/news/20150824_fatburger_opens_its_fourth_pakistan_location_in_la.html

Franchising.com - Fatburger Opens Second Iraq Location in Brand New Theme Park

World Famous Burger Brand Continues Middle Eastern Expansion

August 21, 2015 // Franchising.com // LOS ANGELES – Fatburger, known for its juicy, made-to-order burgers, announces the opening of its second Iraq restaurant in Erbil, Kurdistan. Set in the middle of the city’s brand new amusement park, Majidi Park, the fast-casual chain is excited to bring its all-American cuisine to families looking to have a fun-filled day. Fatburger opened its first restaurant in Majidi Mall in 2011.

Fatburger currently delivers its mouth-watering, custom-built burgers, crispy Fat Fries and hand-scooped milkshakes to over 150 locations in 32 countries. After successful openings in countries such as Qatar, Malaysia and United Arab Emirates, the California-based burger brand remains dedicated to growing its international presence and bringing its gourmet burgers to guests from all around the globe.

“Opening a Fatburger in Majidi Park marks an important milestone in our growth due to this being our first theme park location,” said Fatburger CEO Andy Wiederhorn. “With an already strong fan base for our burgers in the area paired with the exciting atmosphere surrounding Majidi Park, we expect to see a great amount of success with our newest store.”

For more information or to find a Fatburger close to you, please visit www.fatburger.com.

About Fatburger

An all-American, Hollywood favorite, Fatburger is a fast casual restaurant serving big, juicy, tasty burgers, crafted specifically to each customer’s liking. With a legacy more than 62 years old, Fatburger’s extraordinary quality and taste inspire fierce loyalty amongst its fan base, which includes a number of A-list celebrities and athletes. Featuring a contemporary design and ambience, Fatburger offers an unparalleled dining experience, demonstrating the same dedication to serving gourmet, homemade, custom-built burgers as it has since 1952 – The Last Great Hamburger Stand™.

Read the article from its source here:

http://www.franchising.com/news/20150821_fatburger_opens_second_iraq_location_in_brand_new_.html

Business News Daily - Franchise Price Range

[...] Fatburger: This gourmet-burger brand offers custom-built burgers and is ideal for entrepreneurs who believe in better fast food. There are more than 150 Fatburger locations in 32 countries worldwide. For U.S. franchisees, the total investment ranges [...]


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http://www.businessnewsdaily.com/2663-franchise-price-range.html